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It's Pure Herbal Hair Colour

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To help people live better with cancer, we donate $1000 to the American Cancer Society every month.

Why do people living with cancer recommend this product?

"This is a marvellous product especially if you would like to avoid chemical based products and keep everything natural and organic. I leave it on for 3 hours and get a rich dark brown."

  • Details
  • Product FAQs
  • Ingredients
  • How to use

About It's Pure Herbal Hair Colour

It's Pure Herbal Hair Colour is an amazingly pure, certified organic hair dye which will give your hair vibrant colour, wonderful shine and volume.  

If you lose your hair during chemotherapy, you may find that when it grows back a slightly different colour or even grey. Lots of our community asked us for suitable hair colourants that had fewer chemicals and were able to be applied to sensitive scalps. Being 100% organic and chemical-free, the It's Pure Herbal Hair Colour is suitable for those with sensitive scalps and fragile hair follicles. 

Key benefits

  • Available in a choice of nine shades: Auburn, Golden Blonde, Very Dark Brown, Chestnut, Natural Brown, Dark Brown, Henna Red, Indigo Black and Strawberry Blonde.
  • 100% organic
  • Chemical-free

The longevity of the hair colours depend upon which shade you use and how porous your hair is. The brown or black shades tend to last on average about 3 to 4 weeks on the roots, but they can become permanent on porous areas of your hair like the longer lengths of your hair. The red shades are virtually permanent.

Product FAQs

Why should I use It’s Pure Organics Hair Dye?

Providing vibrant colour using only natural, organic ingredients, It’s Pure Organics Hair Dye is a simple and effective way to dye your hair without the use of harsh chemicals.  It’s Pure Organic Hair Dyes is accredited with the Organic Soil Association seal of approval and contains only plant-based natural ingredients:  henna, cassia, amla, indigo and neem.  This ensures all of the ingredients contained in each dye is of the highest purity and quality.

Standard, non-organic hair dyes are filled with potentially harmful chemicals such as peroxide, ammonia, sulphate and parabens.  Paraphenylenediamine (PPD) is another chemical substance often found in permanent hair dyes, which can cause a dangerous reaction to anyone suffering from allergies or skin sensitivity.  Using natural plant-based hair dyes such as It’s Pure Organics prevents exposure to harsh chemicals and lowers the risk of allergy.

With a range of 9 different colours to choose from - ranging from golden blonde to indigo black - It’s Pure Organics Hair Dye provides a safe alternative for colouring hair naturally.


How do I use it?

Mix the powder with warm water until you get a paste, smoothing out any lumps and bumps.  Work the dye into the hair in sections for full coverage.

Please be sure to read the full instructions on the packaging.

Please note:  always remember to perform a patch test if you’re using this hair dye for the first time.  Whilst It’s Pure Organics Hair Dyes contain only natural ingredients, no hair dye is totally risk-free.  It’s possible to get an allergy to natural ingredients. 


How long should I leave it on for?

The paste should be left on your hair for anywhere between 1.5 - 3hrs, depending on the depth of colour you’re looking to achieve.  The longer you leave the paste on your hair, the more intense the colour will be.  For stronger orange/red tones you should leave the paste on for at least 3 hrs.  If you’re looking for a lighter colour, then you should leave it on for a shorter time period such as 45min - 1hr.

Due to their natural ingredients, It’s Pure Organics Hair Dyes will provide varying results depending on your base colour and hair type.  For this reason, we recommend performing a strand test before using a new colour, and waiting 24 hrs to see the final colour.

It’s Pure Organics Hair Dyes are henna-based so it’s important to remember that the colour will take time to oxidise on your hair.  As a result, the full depth of colour won’t appear until a few hours after initially washing the colour off.

Does It’s Pure Organics Hair Dye last as long as normal hair dyes?

Yes, natural hair dyes will typically last the same amount of time as normal hair dyes - without the associated damage or irritation.


Auburn: henna, indigo, amla, shikakai

Golden blonde: cassia powder, indigo powder, henna powder, rhubarb root, amla powder, turmeric

Very dark brown: indigo powder, henna powder, amla powder, neem powder

Chestnut: indigo powder, henna powder, cassia powder, amla powder

Natural brown: cassia powder, indigo powder, henna powder, amla powder

Dark brown: indigo powder, henna powder, cassia powder, amla powder

Henna red: henna powder

Indigo black: indigo leaf powder

Strawberry blonde: henna powder, indigo powder, amla powder

How do I use it?

Please note: Before choosing to colour your hair, please consult with your Doctor to ensure that it is safe to apply colourant.

One packet is suitable for shoulder length hair of average thickness.

Please follow directions on the box. Please conduct a 24 hour strand test before first application of this dye.

Although It's Pure does its best to formulate this hair colour so that you get a good colour, they cannot guarantee the exact colour because everyone’s hair is different and will take the colour slightly differently.

There may also be slight variations in colour result between different batches of the dye due to the nature of the plant ingredients which are affected by varying climatic conditions from year to year.

Chemically lightened hair may react differently. If your hair has been chemically lightened with peroxide this will affect the colour result. It can make your hair more porous and thus absorb the colour in an unpredictable way. So it is especially important to strand test the bleached hair before putting it all over your hair.

Customer Reviews

  1. Nice product - SUSAN MOLLOY, Sunday, 22 April 2018

    I like this product..I have never used any other hair dyes, so have nothing to compare it with. I was thrilled to find 'strawberry blonde' colour, and indeed it has turned out close to my natural colour, so I am very pleased. I am not sure if it fades out or grows out, or perhaps a bit of each - that was not clear on the information leaflet. Hair smells a bit of henna, but presume that will fade! I found it easier to use than expected, but chose the 'quick' method. Time will tell how it lasts, but initial results are good!

  2. Henna - Smith, Wednesday, 21 March 2018

    Good information!

  3. Chemical free - Anna , Sunday, 04 February 2018

    I liked the product it was a little messy but it was well worth it to know a natural product on my scalp and no server chemicals results were good and hair looked natural. Thank you

  4. Henna hair color - Eliza, Thursday, 18 January 2018

    Very dissappointed

  5. It's Pure Herbal Hair Color- Natural Brown - Christina, Tuesday, 02 January 2018

    I absolutely LOVE this product! I will never return to other chemical hair dyes. I used to get an extremely itchy from chemical hair dyes [even Naturtint]. This henna based product did not at all give me an itchy scalp and the color is gorgeous! I left it on for 3 hours and it is absolutely a beautiful healthy, rich brown color.

  6. No more eczema! - Maria, Monday, 20 November 2017

    I suffer from a PPD allergy and then a PTD allergy . Constant weeping sores around my neck face and scalp. Stopped using these dyes and tried the Its Pure dark brown. So glad I did - my skin is so clear now. I'd say I am 90% grey but it works a treat for me, you would never know.

  7. Hair color - Janet Kline, Saturday, 04 November 2017

    A little bit of work but like the results

  8. Excellente Product! - Integrative Chiropractic Svs Julie B. Gonzalez, Wednesday, 20 September 2017

    I'm so happy with this product! I'm allergy to PPD, but I dyed my hair with It's Pure Herbal Hair Color and didn't have an allergy reaction on my scalp or skin. It worked great and covered my gray hair 80%.

  9. GOOD COLOUR PRODUCT - ERIC LANE, Tuesday, 15 August 2017


  10. Chemical free hairdye - Marie Shaikh, Monday, 10 July 2017

    Messy application and longer length of time to leave on but the finished result is excellent. I will mix it to a thicker paste next time. The colour was very good.

  11. Pure herbal hair color - anthony, Sunday, 21 May 2017

    works great

  12. it's pure very dark brown - carol, Sunday, 14 May 2017

    I am very happy with this product. I have never used it before or any other natural hair colours containing henna, indigo etc, but I am very happy with the results.

  13. Bought for my wife - Dennis, Tuesday, 21 June 2016

    I bought this for my wife because she was sad about the colour of her hair after chemo. I am very happy it is chemical free and she is pleased with the results!

  14. What a great hair dye! - Amanda, Tuesday, 21 June 2016

    My hair grew back a very different shade after chemo so I really wanted to paint it. When I started looking around I could not find any products free from chemical until I found this one through Live Better! Thanks! I am happy to have my dark brown hair back!